Published on the Movin' Shoes website and in the Wisconsin Track Club monthly news letter.
Picture this: a small retail store that is operated by runners for runners, known for its great service, anytime return policy, and even lets you run outside in the shoes before you buy them. Imagine a shoe store where no one is on commission, one that is not out to make the most money, and best of all, gives you a 12% discount just because you are a member of WTC. Does this place sound too good to be true? Nope, it’s Movin’ Shoes located on 604 South Park Street, Madison. Movin’ Shoes has always taken pride in supplying the best quality running shoes to its customers for well below retail value. The store hosts community runs, running lectures and even a marathon training class. What more could a runner ask for? Movin’ Shoes opened their first store on State Street back in the fall of 1973. Before this time, the only way to purchase running shoes was by mail order. The owners Roger and Herb each pitched in $500 to start the store and were only open 4 hours a week. They had no register and keep all their money in, what else, a shoe box. Recreational jogging was just becoming a fad and most of their customers were University runners or people who ran in high school. The athletes did not have a very hard time when it came to picking out a shoe because the store only had 3 brands: Blue Ribbon (Nike), New Balance, and Tiger (Asics). And the average price was only $18.95. Roger and Herb also traveled to area high schools and races and sold their shoes out of the back of a van. Each customer was a friend to these men and they knew just about each of their customers by name. In 1976 Movin’ Shoes moved to South Park Street and has remained there ever since. Herb moved out to California and Karl Harter was hired to take his spot and today he owns the store and prides in staying a small independent business. He feels, just like Roger and Herb did, that each person who walks in the door is a friend. Never has Movin’ Shoes sold a shoe for suggested retail and are always 10-15% below this price. They also give discounts to teams, clubs, high school and college athletes. Movin’ Shoes has been a member of the running community from its very beginning. They have sold shoes to Olympians like Suzy Hamliton and Eric Heiden. Also, many talented and famous runners have worked at Movin’ Shoes, for example Olympian Pascal Dobert, Olympic trial finalist Jenelle Deathridge, Olympic trials participant Matt Downin and his brother Andy Downin, the 2001 champion in 1500, and many more. So what’s next for Movin’ Shoes? They are moving to a new location in Summer of 2006. They will still be located on South Park Street(528 S. Park)but now in a bigger and better store that Karl calls “The Movin’ Shoes World Headquarters.” For now though, they continue to be “Madison and Wisconsin's foremost running specialty store and provide shoes, support, and service for all kinds of runners!”For more information about Movin’ Shoes, visit http://movinshoesmadison.com/
Picture this: a small retail store that is operated by runners for runners, known for its great service, anytime return policy, and even lets you run outside in the shoes before you buy them. Imagine a shoe store where no one is on commission, one that is not out to make the most money, and best of all, gives you a 12% discount just because you are a member of WTC. Does this place sound too good to be true? Nope, it’s Movin’ Shoes located on 604 South Park Street, Madison. Movin’ Shoes has always taken pride in supplying the best quality running shoes to its customers for well below retail value. The store hosts community runs, running lectures and even a marathon training class. What more could a runner ask for? Movin’ Shoes opened their first store on State Street back in the fall of 1973. Before this time, the only way to purchase running shoes was by mail order. The owners Roger and Herb each pitched in $500 to start the store and were only open 4 hours a week. They had no register and keep all their money in, what else, a shoe box. Recreational jogging was just becoming a fad and most of their customers were University runners or people who ran in high school. The athletes did not have a very hard time when it came to picking out a shoe because the store only had 3 brands: Blue Ribbon (Nike), New Balance, and Tiger (Asics). And the average price was only $18.95. Roger and Herb also traveled to area high schools and races and sold their shoes out of the back of a van. Each customer was a friend to these men and they knew just about each of their customers by name. In 1976 Movin’ Shoes moved to South Park Street and has remained there ever since. Herb moved out to California and Karl Harter was hired to take his spot and today he owns the store and prides in staying a small independent business. He feels, just like Roger and Herb did, that each person who walks in the door is a friend. Never has Movin’ Shoes sold a shoe for suggested retail and are always 10-15% below this price. They also give discounts to teams, clubs, high school and college athletes. Movin’ Shoes has been a member of the running community from its very beginning. They have sold shoes to Olympians like Suzy Hamliton and Eric Heiden. Also, many talented and famous runners have worked at Movin’ Shoes, for example Olympian Pascal Dobert, Olympic trial finalist Jenelle Deathridge, Olympic trials participant Matt Downin and his brother Andy Downin, the 2001 champion in 1500, and many more. So what’s next for Movin’ Shoes? They are moving to a new location in Summer of 2006. They will still be located on South Park Street(528 S. Park)but now in a bigger and better store that Karl calls “The Movin’ Shoes World Headquarters.” For now though, they continue to be “Madison and Wisconsin's foremost running specialty store and provide shoes, support, and service for all kinds of runners!”For more information about Movin’ Shoes, visit http://movinshoesmadison.com/
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